Viral Campaign

To celebrate Earth Day, Urban Eco lifestyle site Green jar has released a campaign. This campaign features five different looks, staring America's next top model winner Dani Evans. She is adorned with Maasai tribal embellishments. This is a viral campaign which seeks to raise awareness about the effects of environment degradation of the Maasai culture through fashion, photography and design. The campaign features embellishments made by the Maasai women.